FitStyla Privacy Policy

This Privacy Policy explains how FitStyla Inc. ("FitStyla," "FitStyla.AI," "FitStyla.com" "we," "us," or "our") collects, uses, stores, and shares information when you use the FitStyla mobile application, website, and related services (collectively, the "Service").

By accessing or using the Service, you agree to this Privacy Policy.

1. Introduction

Your privacy matters to us. FitStyla is an AI-powered fashion and outfit recommendation platform, and we are committed to being transparent about how your information is used.

We follow privacy regulations in the United States, Canada, United Kingdom, and European Union, including:

• GDPR (EU/EEA)
• UK GDPR & Data Protection Act 2018
• CCPA/CPRA (California)
• Other US state privacy laws (CO, VA, CT, UT, etc.)
• PIPEDA (Canada)

2. Information We Collect

We collect the following categories of information:

A. Account & Identity Information

• Full name, username
• Email address
• Country, region, and time zone

B. Profile & Personal Style Information

• Style preferences and goals
• Fit and size information (e.g., height, weight, measurements you choose to provide)
• Preferred colors, patterns, brands
• Optional demographic style preferences (e.g., gender expression preference)

C. Wardrobe & Image Data

• Clothing photos you upload
• Garment metadata (brand, fabric, color, category)
• Outfit combinations you create
• Tags or labels added by you or AI

Note: Images may be processed by our background-removal or embedding partners to identify patterns, silhouettes, and attributes.

D. Device, App & Usage Information

• Device type, OS, app version
• IP address & approximate location
• Crash logs, diagnostics, and performance data
• In-app activity (e.g., features used, clicks, views)
• Referral source

E. Purchase & Subscription Information

• Subscription tier, renewal dates
• Transaction IDs
• Payment information handled by third-party processors (e.g., Apple, Google, Stripe).

We do not store full payment card numbers.

F. Photos & Camera Access

If you grant permission:

• Photos you select
• Live camera input used for outfit capture or try-on features

We never access your camera or photo library without explicit permission.

G. Cookies & Similar Technologies

Used for login persistence, analytics, performance tracking, and personalization.

3. How We Use Your Information

We use your information to:

A. Provide and Operate the Service

• Maintain your account
• Manage your wardrobe library
• Generate AI outfit recommendations
• Improve virtual wardrobe functionality

B. Train and Improve Our AI Models

We may use your Style Data, Body Data, and Wardrobe Images to train and improve our algorithms.

When used for machine learning:

• Data is aggregated, pseudonymized, or anonymized whenever possible
• We do not use personal identifiers for training unless necessary for the feature to function

C. Personalization

• Suggest outfits and combinations
• Tailor recommendations
• Curate shopping suggestions (if enabled)

D. Safety, Security & Fraud Prevention

• Detect misuse or suspicious activity
• Protect users and the integrity of the platform

E. Communication

• Send service updates
• Security alerts
• Support responses
• Optional marketing communications (with opt-out options)

4. How We Share Your Information

We do not sell your personal data.

We share information only with:

A. Service Providers (Processors)

For:

• Cloud hosting & storage
• Background removal & image processing
• Embeddings & AI/ML infrastructure
• Analytics
• Email/SMS delivery
• Payment processing

All are bound by strict data protection agreements.

B. AI/ML Infrastructure Partners

Used to process wardrobe images and style data securely.

These partners may include:

• Background removal services
• Embedding/feature extraction services
• Model-hosting providers

All operate under contractual obligations and are prohibited from using your data for their own model training.

C. Third-Party Integrations You Authorize

Such as:

• Social login providers (Google, Apple)
• Calendar/inbox integrations (when launched)

D. Legal, Safety, and Compliance

We may disclose information:

• To comply with applicable laws or legal requests
• To enforce our Terms
• To protect our users or business

E. Business Transfers

If we undergo a merger, acquisition, or asset sale, your data may transfer to the acquiring entity, subject to the same privacy protections.

5. International Data Transfers

FitStyla is based in the United States, and data may be processed in the US or other countries where our partners operate.

For EEA/UK Users (GDPR/UK GDPR):

We use:

• Standard Contractual Clauses (SCCs)
• UK International Data Transfer Addendum
• Supplementary security measures

to ensure adequate protection for transfers outside the EEA/UK.

6. Data Security & Retention

Security

We use administrative, technical, and physical safeguards to protect your information, including:

• Encryption in transit and at rest
• Access controls
• Audit logs
• Secure development practices

Retention

We retain personal data only as long as necessary to:

• Provide the Service
• Comply with legal obligations
• Resolve disputes
• Improve the platform

Account Deletion

You may request deletion:

• Through the in-app settings
• By emailing admin@fitstyla.com

Upon deletion:

• Your wardrobe images and personal data are removed or anonymized
• Some transaction data (e.g., payment records) may be retained for legal compliance

7. Your Rights and Choices

Your privacy rights depend on your location.

A. Rights for EEA/UK Users (GDPR/UK GDPR)

You have the right to:

• Access your data
• Correct inaccurate information
• Delete your data ("right to be forgotten")
• Restrict processing
• Data portability
• Withdraw consent
• Object to processing (including profiling)

B. US State Rights (CA, CO, VA, CT, UT, etc.)

You may have the right to:

• Know what data we collect
• Request access to your personal data
• Request deletion
• Request correction
• Opt out of:
  • Targeted advertising
  • Data "sharing" for cross-contextual advertising
  • Automated decision-making (where applicable)

FitStyla does not "sell" personal information under CCPA/CPRA.

C. Canada (PIPEDA) Rights

You have the right to:

• Access your data
• Correct inaccuracies
• Withdraw consent

8. Children's Privacy

FitStyla is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 in accordance with the U.S. COPPA law.

For users in the UK/EU, if you are under the age required to provide digital consent in your country (typically between 13 and 16), you must have permission from a parent or legal guardian to use the Service.

If we become aware that we have collected personal information from a user in violation of these rules, we will delete that information.

9. Changes to This Policy

We may update this Policy from time to time.

When we make material changes, we will notify you by:

• In-app notice
• Email (if applicable)
• Updating the "Last Updated" date

10. Contact Us

If you have questions, privacy requests, or concerns, please contact:

Email: admin@fitstyla.com

Address:

FitStyla Inc.
1111B S Governors Ave STE 26792
Dover, DE 19904
United States